FIRE RESILIENCE
TEAM
Mason Galecki, Emilly Olivares, Laura Rivero
Developed for James Hardie, these speculative campaigns spotlighted the brand’s role in protecting homes and building resilient communities during worsening fire seasons. Though not bought, the work was designed to drive awareness and advocacy around California’s wildfire crisis — positioning James Hardie as more than siding, but a champion of fire resilience.
