A MAGICAL NIGHT IN
TEAM
Mason Galecki, Mary Adam, Hayley Jungmann, Korey Adam, Alejandro Rea, Solbi Park
To bring Mueller’s brand platform to life on Valentine’s Day, we created a libido-boosting cookbook — pairing romantic pasta recipes with playful sex positions to help couples spice things up both in and out of the kitchen. Designed for younger Millennials and Gen Z, the book encouraged audiences to trade overpriced, obligatory Valentine’s outings for something more intimate (and a lot more fun) at home.
To build buzz, we’d launched a sweepstakes that turned one couple’s home into the ultimate Valentine’s escape. Think: a kitchen transformed into a candlelit haven, overflowing flowers, a live harpist setting the mood, and every ingredient needed to cook from our passion-fueled cookbook. Teased across social and digital, the activation wouldn’t just sell pasta — it would make Mueller’s the secret ingredient for intimacy, romance, and unforgettable nights in.