FLAVOR THAT GIVES
ROLE
Art Direction
TEAM
Emilly Olivares, Brett Terblanche, Sarajane Gallagher, Matt Glover,
Showcasing how Boursin Crumbles can keep healthy habits alive by adding bold, craveable flavor to otherwise bland "healthy choices." Boursin Crumbles are the easy sprinkle that makes healthy eating actually enjoyable. Through OLV and paid social, we spotlighted Crumbles as the creamy, garlicky, oniony, flavor boost that helps people stick to their goals.
The work brings a fresh, modern energy to the brand by leveraging assets that feel native to each platform. Designing every piece specifically for its channel introduces a new look for the brand while making it feel even more distinctly, unmistakably Boursin-coded.
