When You Go You Know
Chicago has more than you could ever imagine and more than you could ever do. You know that a single meal can change your tastebuds forever. That water can fill up an entire weekend. And that a skyline can change every time you see it. You know that not all art is kept in museums. That 77 neighborhoods can make you feel like you’re traveling the world. And that you can stay in one seat and still be moved. When You Go You Know.
Our objective with the new campaign was to drive growth in overnight visits by creating a meaningful brand idea through OLV, CTV, digital display banners, paid social, audio, and OOH by showcasing how Chicago is a city that constantly transforms itself with experiences that will transform you
Best Big City ‘22 / ‘23
Chicago has been voted Best Big City by Conde Nast Traveler Readers for over 7 years. We thought this deserved a little celebration. We created a multitude of units that were displayed across, Vogue, The New York Times, Conde Nast Traveler, Chicago media, digital, OOH, and a couple of billboards in Times Square.
Agency: Havas Annex | Art Direction: Mason Galecki & Marcus Kawakami | Creative Copy: Gaba González Marra | Client: Choose Chicago
2023
Agency: Havas Annex | Art Direction: Mason Galecki | Creative Copy: Mary Adam & Ivana Gatica | Client: Choose Chicago