Cinco Collection
Teaming up with Old El Paso and Postmates to help all of our consumers celebrate Cinco De Mayo. Created a Cinco collection of loungewear, bucket hat, button-up, to be sold on coronausastore.com. Working with Postmates and Old El Paso to send our consumers a Cinco Party Pack full of festive merch including apparel, recipe cards, pinata, papel picado, bottle opener, and koozies.
Point Of Sale
Consumers enjoy celebrating Cinco, but do not actively plan to participate in the holiday and often end up missing out or joining last minute. Leveraging our artwork for push consumers to buy corona to celebrate Cinco, in both on premise and off premise printed and digital pieces.
Agency: Upshot Agency | Creative Direction: Mason Galecki & Eric Baskauskus | Illustrations: Kyle Letendre | Client: Corona USA